Secret Search Engine Optimization Strategies: How to Turn Keywords into Conversions

 by: Derek Gehl  

 
Are you focusing your search engine optimization efforts on getting tons of traffic from the search engines? 

If you answered yes, then I am about to tell you something completely different from other Internet Marketers. 

Forget about getting tons of traffic from the search engines. Get LESS traffic that converts MORE! 

The Secret to Turning Keywords into Conversions is to Keep Your Keywords Focused 

For example, if your site sells an all-natural remedy for acid stomach problems... 

You start to do your keyword research and you discover that the keyword phrase "natural remedies" has 288 daily searches. But it has over 2,000,000 sites competing for it. 

While the phrase, "acid reflux natural remedies" has 67 daily searches with just over 11,000 competing sites. 

Do you want to spend all your time and effort trying to optimize your website for the first keyword phrase? 

You may get more searches, but you'll never know how many of those searchers want to buy your stomach acid remedy. Not to mention the HUGE number of competitors the keyword has! 

Or would you go for the second term, which only has 67 people searching for it -- knowing those 67 people are looking for EXACTLY what you offer? And, it has a MUCH lower competition number to boot! 

Obviously, the second term is better! 

Sure, you might get less traffic -- but the visitors you DO get will be MUCH more likely to buy your product. 

Why You Will Make More Money with Less Traffic That Converts More 

People search the Internet to find a solution to a problem and not necessarily to buy something. So what problems will they solve by coming to your website? 

Think of a keyword as a "problem statement" that someone would type into the search engines. 

When you can match your keywords to the exact problems they're trying to solve. You'll attract the BEST visitors to your site so you can focus all your optimization efforts on them! 

Here are some more keyword research tips that will help you turn keywords into conversions… 

Top Search Engine Optimization Tips for Finding Highly Focused Keywords That Will Bring the Absolute Best Buyers to Your Website: 

Check your server logs. See what keyword phrases people are actually using to find your site. If there's something relevant that you've overlooked, build a page focused on that keyword phrase. 

Also look for keywords that are causing people to leave right away because they're not finding what they're looking for. Ditch those keywords immediately. 

Look for "intention." Say you sell cross-country ski equipment. People can come to your website looking for different things. 

For instance: 
They're looking to buy a specific product 
They're looking for product reviews 
They want information on how to get started in cross-country skiing 
They want used or discount equipment 
They want to know what kind of equipment will be best for them 
They want to know what's new and hot in cross-country ski equipment 

Same products -- far different intentions! 

If you optimize a page (or pages) for each different problem people are trying to solve, you'll give them what they're looking for… 

That means they'll stay on your site longer -- and you'll have a better chance of getting them into the sales process. 

Check out your competition. What keywords are your competitors optimizing for, and on what pages? 

You can spy on them by going to their websites and looking at their code! 

In your web browser, just go to View on the main menu and click on Source or Page Source to "look under the hood" of any competitor's site. Then you can see what they're doing right and what you could do better. 

Find your best keywords with pay-per-click advertising. This is the fastest way to find out just how well different keywords perform. 

Pay-per-click lets you run ads based on two or three different keywords at the same time. This enables you can track which ones convert best. Make sure the ads click through to pages that relate directly to the keywords. 

Focus your SEO efforts on the specific keywords that describe EXACTLY what problem each page solves. Don't be tempted by more general keywords with higher traffic numbers. They'll never send you the traffic you want. 

Follow these search engine optimization tips and you will turn keywords into conversions. 

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Promote Your Business Free Online

 by: Tsuyoshi Suzuki  

 
It is rather interesting that most people do not take free online marketing tools seriously. With the free marketing tools that I am going to list and explain here, you can create a whole online marketing strategy that will generate the amount of traffic needed for your website to start generating sales. If you have ever wanted to discover how you can use the BEST online marketing tactic to promote your Web Site for free, now it's your chance to learn the amazing tactic that I'm using on a regular basis to generate tons of instant visitors to my Web Site(s). 

Free online marketing strategy you can create full aggressive campaigns to generate traffic and sales without having to spend any money. These are just a few free Internet marketing methods that can increase your web traffic by leaps and bounds if you spend the time to implement and manage them. Are there any free systems that work? Yes, I’m please to say that there are and I’d like to introduce you to free marketing methods that really work and that you can implement on your own. 

This is not to tell you that you are better off only focusing on plain free Internet marketing techniques. As you read this discussion of some of the free and near-free marketing techniques available today, you may want to consider trying them for yourself. Anybody planning an online marketing campaign should look very carefully at the so-called free marketing tools and options, the effectiveness of some of the techniques will surprise them. 

Instead of all the headaches and extra work that has to go into mini sites, many smart online entrepreneurs use free marketing articles. Much of the free online marketing is just a big waste of time, and often generates a ton of mail soliciting YOUR business. One of the best ways to get free web site marketing is to get your web site’s link, with title and description, placed on other websites. 

Another way people use these free methods are to embed their affiliate links and product links into them so that readers will click on them and thus get more website traffic to their websites and make money when these get converted into sales. Another benefit of online marketing articles is that it helps to generate more links and traffic to your website. The power of article marketing is obvious, and if you are a website owner, you should certainly be using it to drive free targeted traffic to your website. 

One of the best and most powerful ways to drive targeted traffic to your website and to make sales is through Article Marketing. The next way to drive free targeted traffic to your website is to include a link to your site and small ‘hook’ in your signature. Each article you have published is excellent advertising for your website as at the end of your article you will have printed an 'about the author' section (also called bylines), this advertises you and your website and builds free traffic to your site and credibility for you if your articles are of good quality. 

Remember: People (customers and employees) + Package (your Face to the Customer) + Brand (who you are) = Marketing Success. Online marketing articles are one of the best ways to market your business on the internet.

5 Killer Points How To Start Home Business By An Effective Website

By: Juhani Tontti


The key question how to start home business is, why to start a home business, i.e. what is the business idea and the business plan. In the net, like in all business, the planning is an absolute king.

1.The Consumer Promise Should Be Seen Immediately From Your Website.

The consumer promise expresses the most important benefit, that you have to offer to your site visitor in a personal way. This promise draw those visitors, and only those, to your website, who are interested about your offer on that very moment, when they are surfing.

Now you understand that the clear promise will increase the effectiveness dramatically. When you have defined the business idea, strategy and your target audience well, you can quite easily define or write the consumer promise in a sexy way.

2.Think, Who Are Your Prospects.

When you are in the early stages in your thinking process about how to start home business, think one thing very, very carefully, who are your target people. That niche must be very specified, because the narrower it is, the better results you will get.

After this definition you understand that the home page set up is actually like your personal letter to your target audience. It must respond to the needs of that specified target group in a way that it also creates an emotional tie between you and your audience.

If you would be a singer, would you sign tango, rock, classic and metal to your audience? Certainly not, at least not for a long time.

3.What Is The Purpose Of Your Website?

Is the idea to grab optin addresses, to give more information, to sell immediately, to help in some problems or what? The purpose must be drawn directly from the business idea and it will guide the whole process of how to start home business.

4.Have You Selected SEO As Your Strategy?

SEO, search engine optimization, is a great techniques to market your internet home business. Another part of that, the onpage SEO, requires that your website source code includes your major keyphrases.

5.Update Your Website Often Enough.

Updating is a great strategy. It means that you serve your target audience, that small niche, by offering them new things regularly. This requires that you really follow, what the most successful marketers are doing.

People everywhere love new things, if they are useful. This strategy is quite sensitive also, because you have to maintain your original business plan and target group despite of all new things.



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